The Kodak Venture in China Case Study Example | Topics and Well Written Essays - 2000 words

The Kodak Venture in China - Case Study Example 2001) .China has indeed got all the ingredients to make an IJV(international joint venture ) a success based upon its vast population, large consumer base and less firm grasp of the brand MNC's power and few branded commodities - a marketer's dream come true.Many writers have described China as an enigma ..With many organizations having already tried and failed". (Heracleous, L. 2001) This is due to a lack of knowledge of the local environment and guanxi (relationships and connections). (see appendix below) The Kodak venture in China was different story as the international company owned by Eastman Kodak struggled to permeate into the Far Eastern Human Resource Management barriers.It is reported that currently Kodak's Chinese revenues are currently more than $300 and it has a 40 percent market share along with 5,500 outlets. (Alon 2001).Where as Kodak benefitted immensely from its focus on the franchises for rapid distribution and focused on brand equity and closer trust and consumer understanding, a strategy of long term investment and less short term costs and a strategy of establishing close relationships with multiple levels of government . (see appendix below) (Alon 2001). From an HRM perspective however Kodak had the following potential challenges in the HRM area in front of it. It is however worth identifying the conceptual framework with in which I will be commenting on the Kodak case study. (Alon 2001).This framework implies the whole organization and planning of the research and identification of the purpose and the methods applied and outcomes derived as result of the organizational framework. This chart shows the framework which served a guideline for the research procedure. In commenting on the Chinese HRM challenges facing Kodak as a Western Company the table below illustrates my approach in explaining the success of Kodak in localizing management strategies in China. (Alon 2001). What is really important is the way Kodak was able to recognize the importance of developing a corporate management culture to effectively work in the Chinese market cannot be overemphasized. With economic growth exceeding 10%, Kodak fast realized that China's enormous domestic market offers huge upside gains for those firms who successfully implement localization techniques to make their ventures more successful. In addition to settling up the methods, procedures, and environment in which to train them, Kodak also has had to devise the means via which to retain them as well, as the Heidrick & Struggles (2006) report cites that the management turnover in China ranges between 15 to 20% according to their survey of 148 executives. This situation has put those managers with the skills and expertise in this area in the position of being able to switch to jobs offering the highest compensation and fringe benefits. This leads

Airports of the Future Term Paper Example | Topics and Well Written Essays - 1000 words

Airports of the Future - Term Paper Example Decision Support Systems constitute a class of computer-based information system that includes knowledge-based systems supporting the activities of decision making. Future Traffic The condition of future traffic is questionable. It is likely to grow in a much higher rate. This is due to the fact that the domestic market is not yet saturated and the drastic increase in population and national wealth. Increase in globalization will also give more reasons to travel for long distances for personal reasons and business. The traffic has also increased steadily due to a reduction in costs due to such changes like deregulation of the economy by the airlines, lowering of the fuel prices, rise in revenue due to the introduction of yield management systems and more efficient and larger aircraft that have to engines and fewer pilots. The international components are likely to expand due in the future due to factors like growth or increase in the number of foreign visitors and improvement in the range of aircraft facilitating the long distance travel. In order to adjust to globalization, airports will have to install customs and adopt international standards of service and communication. Cargo traffic is also expected to rise due to the advancement of companies in terms of systems of distribution around electronic commerce. The growth of cargo carrier will also be hastened due to suppliers substituting websites for mortal and brick stores and shipment to customers directly for in-store inventories and warehouses (Neufville, 2000). Future Airport Designs There are likely massive changes in the design of airports. However planners must be careful as this may affect the airport’s airside in regard to the length, spacing an orientation of the runways as well as the landslide as concerns the functions and configuration of the buildings of the airport passenger. These changes will be as a result of increase in economic significance of air transportation that lead to indivi duals concerned to look after the facilities of the airport and treat them as businesses. Furthermore, there are estimates of the economic benefits that accompany main airport expansion that will surely have an effect on the future airport systems planning and design. Airside: future airports with long runways that are unconstrained in their operations will allow the aircraft that is heavily loaded to travel unusually long ranges. This will transform the patterns of international travel drastically. New massive airports are will also be expected, those with sets of unusually long parallel runways. These will act as counterpieces of transfer hub or new economic area. The design of these airports will result to New Large Aircraft (NLA) that will demand separation of taxiways, runways and buildings more than is considered standard at the moment. Therefore, there is a greater chance in the change of patterns of international and intercontinental gateways. Due to the increase in the leve l of traffic and number of airports in the metropolitan, main airports will not be able to hold all kinds of traffic. This will lead to the emergence of complementary clusters of airports that will serve international cheap fare or charter airlines. Landslides: airport passenger buildings will also be likely to change much in the future. The changes are likely to rearrange the allocation of spaces and types facilities in the