Marketing management for the service industry Lab Report - 1

Marketing management for the service industry - Lab Report ExampleAs a result of its success especially in providing quality services in an environmental friendly manner, in addition its marketing strategy, a case study on the company is going to be analyzed, researched. An analysis will be offered in sexual congresss to the companys services and marketing strategy.Banyan Tree Resorts (BTR) currently offers a wide present of facilities and services that can constitute to a luxury repeat have a go at it. This is much so when related to the prices they are offering and the type of market or clients that are targeted and access services. A luxurious resort experience contains a number of things ranging from the type of services, the quality of services, the price offered, type and quality of facilities available among others. In relation to this, the following discussions identifies the services and facilities at BTR and provides the justifications for the reasons why the two (serv ices and facilities) constitute to a luxurious resort experience.The BTR resorts around Asia offer a variety of facilities that enhance the experience of clients to a whole new level. First and Foremost, the resorts units are mostly constructed on natural environments that involve making minor adjustments such as including a few added artificial features or removing a few natural features. This is, when the units are constructed, it involves removing a few of natural aspects that might not provide a comfortable experience and at the same time, add a few artificial aspects such as electricity lighting among others. This in addition with the utilise of local furnishings created from local materials constitutes to a natural, peaceful, relaxing and enjoyable experience. The location and construction of the resort units is usually one of the key contributing factors of a luxurious resort experience that most hotels in crowded and noisy cities are unable to provide. This feature is in li ne with the companys vision and mission of providing clients with an